Hospitality / Destination
Ellerbeck Bed & Breakfast
Historic Victorian stay repositioned with a warmer, more premium, booking-driven experience.
industry
Hospitality & Lodging
project Type
Website Redesign Concept
goal
Reposition a historic B&B as a premium destination experience
built With
AI-assisted design and build
The Challenge
Where things stood.
The original site presented the property factually but without warmth — it read like a listing, not an invitation.
The rich history of the 1892 Victorian mansion wasn't leveraged as a differentiator.
The booking flow was disconnected from the storytelling, creating a gap between desire and action.
The Approach
What we did.
- 01Led with a hero that frames the mansion as a destination, not just a place to sleep
- 02Structured the experience section around 'The Art of the Slow Morning' — positioning the stay as a feeling
- 03Showcased suites with individual character descriptions tied to Utah landscapes and pioneer history
- 04Integrated the café as an extension of the brand experience, not a separate offering
- 05Placed booking CTAs at natural decision points throughout the narrative
Key Sections
The details.
Hero & First Impression
The mansion exterior in autumn light, with 'Est. 1892' positioning it immediately as heritage. 'Salt Lake City's Most Charming Historic Stay' — simple, confident.
The Experience
Three cards — Historic Mansion, Elegant Suites, Pioneer Breakfast — each with real photography and descriptions that make you feel the warmth.
Suite Showcase
Each suite presented with its own personality — inspired by Utah landscapes and pioneer history, with period furnishings and original architectural details.
Mobile
Most traffic is mobile.
The experience holds up.
Travelers often discover and book on their phones. The mobile experience keeps the warmth intact while making the booking path effortless.
Result
What changed.
- —Repositioned from a 'place to stay' to a 'destination experience'
- —The 1892 heritage became a central brand asset rather than a footnote
- —A warmer, more premium digital presence that matches the in-person experience
- —Clearer path from storytelling to booking